Viral Advertisements
WHO: Messages spread exponentially about a service or product
WHAT: Entertaining Video Clips, Text Messages, Games, Images
WHERE: YouTube, Facebook, Twitter, Smartphones, TV, Online
WHEN: All day - Everyday
WHY: Brand Awareness
Times are changing in the advertising world and there are various ways in which the word is spreading. The digital world is upon us and viral ads have started a buzz world wide. Viral ads are a marketing phenomenon that facilitates and encourages individuals to pass along a marketing message. Social networking plays a major role in the overall success of viral ads. Viral ads exist because of the appeal to individuals with high social networking potential.
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